fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
usually hyphenated when used before another noun
fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
After years of fast fashion dominance, viral hauls, and consumption acceleration on social media, normcore reflects a desire for slowness, function, and practicality. Zoe Bayliss Wong, Forbes.com, 31 Mar. 2025 The industrial revolution disrupted that, eventually introducing fast fashion and flooding the market with an abundance of cheap clothing that falls apart fast. Kinsey Gidick, USA Today, 26 Mar. 2025 In court, the U.S. operator cited competition in the fast fashion realm as part of the reason for its downfall, as well as changes in consumer habits. Jenna Thompson, Kansas City Star, 20 Mar. 2025 Sadly, though, that does seem to be the case, with the fast fashion chain filing for bankruptcy this week for the second time in six years. Emma Specter, Vogue, 19 Mar. 2025 See All Example Sentences for fast fashion

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

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Cite this Entry

“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 16 Apr. 2025.

Last Updated: - Updated example sentences
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